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Mortgage Lead News
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Wednesday, August 20, 2008 |
07:23 PM |
Texas
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LendingTree LLC has settled a four-year-old lawsuit in which it was accused of the unauthorized use of technology from another company for its online exchange between borrower and lenders.
IMX Inc. announced today it reached a settlement with the Charlotte, N.C.-based lead generation company.
The lawsuit was originally filed in November 2003 in U.S. District Court for the District of Delaware.
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Borrowers with negative amortization mortgages are the target of a new offering.
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As one of the biggest mortgage lead generation companies loses more than $150 million, government loan leads are rising to prominence. Meanwhile, a new report discusses how the business of mortgage leads is evolving.
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A new lead analysis service helps originators determine which leads are most likely to convert to closed loans, while another offering promises to increase self-generated leads. A settlement between the government and two lead companies centered on how the companies advertised their services.
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A reverse mortgage lead generation company is now demanding that its customers to sign an agreement requiring them to follow a strict set of sales practices. A new offering from another loan lead firm enables originators to identify competitors who close loans on leads that they purchased but didn't close.
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LendingTree LLC, which recently disclosed that former employees helped a number of mortgage companies steal the personal information of loan prospects, is now facing a class-action lawsuit over the data breach.
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A new offering promises to help loan originators convert more mortgage leads by delivering prospect data to mobile phones and other wireless devices as soon as the customer makes an inquiry.
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One of the biggest mortgage lead generation companies will be spun off by its parent company. Another not-so-big lead company has been labeled a "suspicious site" by an Internet research service. Meanwhile, one company is promising to enhance existing leads.
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Research and technology are increasingly being used to boost mortgage lead generation results and conversions. One report found the best results from trigger leads can be obtained between one and two weeks after the trigger date.
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LendingTree filed a fraud lawsuit against several individuals and companies over stolen lead data.
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As a growing number of mortgage lead services target prospects for loans insured by the Federal Housing Administration, several companies are touting how they can help mortgage originators turn more leads into loans.
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