Low Credibility for Mortgage Ads
The majority of Americans don't trust mortgage advertisements, according to a new survey.

Mortgage Technology Times
Although a big chunk of prospective borrowers prefer self-service technology, they still want face-to-face advice about getting a mortgage, a recent survey indicated. A new strategic alliance ensures secure loan processing with documents that are compliant with all state and federal regulations.

Building Business Through Wealth
Any loan originator can earn $500,000 a year, according to one superstar. The secret to succeeding -- whether or not times are slow -- is focusing on helping prospective borrowers build wealth.

LOS Advancements
Recently launched loan origination technology promises to provide approved brokers with wholesale loan options as they input the application, though one competitor criticized the intrusive nature of the offering.

LOS, AU & Servicing Technology
While there was plenty of activity in servicing technology, improvements to front end applications dominated mortgage technology business during the latest week.

Best Web Sites
Despite tough times in real estate finance, the most savvy lenders are spending heavily on their Web sites, according to a new study. But plenty of mortgage sites could use some big improvements.